Every organization has pockets of great performance. Within them you will find significant variability in performance—think of all the sales teams in your organization that aren't performing like the great ones. The best organizations know where their pockets of greatness reside. They are better than the rest at scaling greatness across the organization, institutionalizing their own best practices, getting everyone's behavior to change, and making their performance curve "righter and tighter."
But most organizations come to accept sales performance variability as a given—and often attempt to improve performance by repeatedly changing strategies, leading to the "flavor of the month" syndrome.
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